Colors

Primary Color Palette

Our primary color palette is built on the blues of our identity, anchored by the deep tones of the Chesapeake and its skies. Lead with Marine Blue and Midnight Blue, use WM Gold and River Blue as accents, and keep generous white space throughout. Together these colors give every touchpoint the calm, credible feel of the water we study.

Midnight Blue

• RGB: 6 / 38 / 59
• HEX: #06263b
• CMYK: 97 / 77 / 50 / 55
• PMS: 539c

Marine Blue

• RGB: 0 / 103 / 126
• HEX: #00677e
• CMYK: 91 / 49 / 38 / 13
• PMS: 315c

River Blue

• RGB: 133 / 184 / 199
• HEX: #85b8c7
• CMYK: 47 / 14 / 17 / 0
• PMS: 550c

White

• RGB: 255 / 255 / 255
• HEX: #ffffff
• CMYK: 0 / 0 / 0 / 0

WM Gold

• RGB: 183 / 146 / 87
• HEX: #B79257
• CMYK: 9 / 29 / 66 / 24
• PMS 465c
• PMS 872 - Metallic