Color is one of the most immediate connection points with the VIMS & Batten School brand. Our palette is inspired by and calls to mind the coastal, estuarine and ocean environments we study. Consistent usage of the primary and secondary palettes helps maintain visual coherence, strengthen brand recognition and create a unified experience.
Our primary color palette is built on the blues of our identity, anchored by the deep tones of the Chesapeake and its skies. Lead with Marine Blue and Midnight Blue, use W&M Gold and River Blue as accents, and keep generous white space throughout. Together these colors give every touchpoint the calm, credible feel of the water and coastlines we study.
RGB: 6 38 59 CMYK: 97 77 50 55 HEX: #06263b PMS: 539c
RGB: 0 103 126 CMYK: 91 49 38 13 HEX: #00677e PMS: 315c
RGB: 133 184 199 CMYK: 47 14 17 0 HEX: #85b8c7 PMS: 550c
RGB: 255 255 255 CMYK: 0 0 0 0 HEX: #ffffff
RGB: 183 146 87 CMYK: 9 29 66 24 Hex: #B79257 ADA Web Hex: #846838 PMS: 465 PMS Metallic: 872
Our secondary palette extends the core colors for moments that need a lift — data visualizations, charts, infographics and small accents that help information read clearly. Always prioritize the primary colors in communications, marketing materials and digital assets.
Grayscale, Seashell, Red Bearded Sponge and Seagrass can be used to add visual interest and accents; the William & Mary greens reinforce the place of the VIMS & Batten School brands within W&M.
Use shades of gray to complement your design.
CMYK: 67 25 76 7 RGB: 95 145 96 HEX: #5f9160
CMYK: 1 2 4 2 RGB: 245 242 237 HEX: #f4f2ed
CMYK: 10 82 63 1 RGB: 217 83 87 HEX: #d95357
RGB: 40 70 62 CMYK: 63 27 50 67 Hex: #28463D
RGB: 0 78 56 CMYK: 89 19 72 60 Hex: #004E38 PMS 343C
RGB: 118 161 144 CMYK: 57 23 47 1 Hex: #76A190
